What has become a positive summer for since school has been out since May, 13th 2011 I would have to give a lot of credit to the Brand Internship program. Here at the Brand internship program that is under Work+ Wealth an owned Business by Rashelle Brooks I am the Lead communication Intern. Here I am working on a Brand Campaign. What is a Brand campaign? Well this is a campaign that promotes Work+ Wealth, in efforts to build trust and visibility around the community. Located in Raleigh, Work+ Wealth gives the opportunity for those that are in need to set themselves up to compete and be eligible for jobs all around the country and locally.
I am currently working with a strong team that is driven to execute various tactics to get people interested in the Brand program and Work+ Wealth. I had to take on a couple of task thus far in the program such as, Seek target audiences out in the community, Write the first draft of the campaign summary, Come up with video ideas that can go up on social media sights and also search for different advertisement angles such as getting promotion on TV, radio, PSA’s and press releases.
With the help that I have been getting from Rashelle Brooks, Bobby Sheilds and my whole Internship team I have gained leadership skills, vocal Skills, time management and strategic planning skills. Every week I walk in the office I feel as though I may be better prepared to step foot into the real work force and I believe that my Internship team feel the same way about themselves. My fellow Interns are currently working on Facebook and Twitter updates, planning events that are coming up calculating cost of execution for our projects and so much more so this can be a successful campaign.
As the program heads towards closure but the best works have yet to come I plan to write press releases on up and coming events, get advertisements on radio stations and Blog about everything that is going on with the Brand Internship program. I hope to finish out strong.
